Saxon Chocolates introduces its fall and holiday 2007 product line this summer at gift shows in the U.S. and Canada.
June 2007 – Saxon will introduce a Holiday Jazz collection of beautifully packaged chocolates ideal for holiday gift giving, an expanded Dark collection, offering health-conscious consumers a wider variety of the highest quality options, and its first-ever chocolate bars and baking mixes as a natural expansion of its offerings. Items in the line are packaged for holidays including Halloween, Thanksgiving, Christmas, Hanukah and other special occasions. “We have added some beautiful, delicious new products into the line that we know will draw new consumers to the Saxon brand and prove successful for our retailers. In addition to the new product introductions, we’ve updated some of our packaging with elegant bronze and copper detailing, which will really get noticed in the stores.”
Holiday Jazz: The Holiday Jazz collections feature bold red, blue and copper striped packaging punctuated with elegant red bows; snowflake and garland box patterns are finished with soft copper ribbons.
Dark: Saxon Chocolate’s all natural Dark collection features a wide variety of products using the highest quality dark chocolate. The packaging is sophisticated with its trendy chocolate brown box and aqua blue ribbons.
Autumn Collection: In this year’s Autumn collection, Saxon Chocolates has created a trick or treat bag, the BOO Bag, filled with a white chocolate ghost, dark chocolate bat and milk chocolate witch. The BOO Bag is packaged in a clear and pumpkin colored acetate bag with handles.
Signature Collection: As part of the year-round Signature Collection, Saxon Chocolates will expand its selection to include its first-ever premium small and large Chocolate Bars. “We’ve added these bars into the line in direct response to our retailers asking for high-quality and competitively priced impulse buys,” adds DeGreef. “These bars will serve as a great first introduction to the Saxon brand.”
Dessert Collection: As a complement to the premium chocolates collections, Saxon will introduce a new desserts with easy to prepare baking mixes including super-rich Chocolate Brownies, Molten Cake, and decadent Chocolate Bread.
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